August Program Meeting: Reinventing Events from Impact to Metrics (Presented by Lynne M. Wester)
Reinventing Events from Impact to Metrics
Lynne M. Wester, Founder & Principal, Donor Relations Guru
Session Description –
How can recurring events be refreshed, revitalized and re-imagined without compromising tradition or constituent expectations? This session will highlight innovative approaches to Homecomings, Reunions and other campus customs and events. As we attempt to make events memorable, bringing the process into the 21st century has, at times, been a struggle. Learn best practices for uses of new media, technological effects at events, modern and budget-conscious registrations, social media and eye popping advances to make events run more smoothly. We will discuss how to drive larger response, attendance understand the importance of behavioral data and advanced event strategies for the future.
Speaker Bio -
Lynne Wester strongly believes that donor relations is the key to unlocking fundraising success and that organizations must be as dedicated to the donor experience, or DX, as they are to the ask itself. Sometimes referred to as the Olivia Pope of fundraising, Lynne helps organizations when they need it the most – when crisis or opportunity arrive. Lynne and her teammates at the Donor Relations Guru Group partner with nonprofits large and small on a variety of initiatives from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement - all designed to positively affect the fundraising bottom line. Lynne is regularly featured in publications such as the Washington Post, Chronicle of Philanthropy, and CASE Currents and has authored three books of her own on a myriad of industry topics. Lynne received her B.A. from the University of South Carolina, holds a Masters in Strategic Fundraising and Philanthropy from BayPath University, and proudly sports a DUCKtorate from the Disney Institute.
When: Wednesday, August 16th
Where: The River Club (1 Independent Drive, Jacksonville, FL 32202 - 35th floor)
Time: Breakfast at 8am/Program Begins at 8:30am
Cost: $30 for Members/$45 for Non-Members (Breakfast Included)
Click the link below to register online. You can also email firstname.lastname@example.org and pay at the door.